Cookies Policy
Last updated: April 25, 2026
SmartFlyTravel (SkyAura) uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. This policy explains what cookies we use, why we use them, and how you can control them.
1. What are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help the website recognize your device, remember your preferences, and improve functionality. Some cookies are essential for the website to operate, while others help us understand user behavior and show relevant offers.
2. Types of Cookies We Use
We use both first-party and third-party cookies across our platform. Below is a detailed breakdown:
| Cookie Category | Purpose | Duration | Examples |
|---|---|---|---|
| Strictly Necessary | Enable core functionality: booking engine, secure login, session management, and payment processing. Cannot be disabled. | Session to persistent | session_id, csrf_token, booking_cart |
| Performance / Analytics | Collect anonymous data about how visitors use our site (pages visited, click patterns) to improve performance. Uses Google Analytics. | Up to 2 years | _ga, _gid, _gat |
| Functional Preferences | Remember your preferences such as language, currency, and recently searched flights. | 6–12 months | language_pref, currency_code, recent_destinations |
| Targeting / Advertising | Track browsing habits to display personalized flight deals and relevant ads on third-party platforms (Google, Meta). You may opt out. | 30–90 days | _fbp, IDE (DoubleClick), personalization_id |
3. Third-Party Cookies & Partners
We collaborate with trusted third-party services that set cookies when you interact with our website. These include:
- Google Analytics: Helps us analyze traffic and user behavior (anonymized).
- Facebook Pixel: Measures ad effectiveness and builds retargeting audiences.
- Booking partner networks: To enable secure redirection to third-party booking portals, cookies may be set by those domains for seamless transition.
- Payment gateways: Stripe, PayPal, and others may place security cookies during checkout.
We do not control third-party cookies; please review their respective privacy policies.
4. Managing Your Cookie Preferences
You can control and manage cookies in several ways. Please note that disabling certain cookies may affect website functionality and your user experience.
Browser Settings
Most browsers allow you to block or delete cookies via settings. Below are links to instructions for popular browsers:
- Google Chrome – Settings → Privacy & Security → Cookies
- Mozilla Firefox – Options → Privacy & Security → Cookies and Site Data
- Safari – Preferences → Privacy → Block cookies
- Microsoft Edge – Settings → Cookies and site permissions
Opt-out of Analytics & Advertising
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. To manage interest-based advertising from third parties, visit YourOnlineChoices (EU) or NAI Opt-Out (US).
5. Cookie Duration & Storage
Cookies may be “session cookies” (deleted when you close your browser) or “persistent cookies” (remain until expiration or manual deletion). We use session cookies for booking carts and login, while persistent cookies remember your preferences and analytics data.
6. Legal Basis & Consent
Under GDPR and ePrivacy Directive, we require your consent for non-essential cookies (analytics, marketing, functional preferences). When you first visit our site, a cookie banner allows you to accept, reject, or customize cookie categories. Essential cookies are exempt and always active to ensure the platform works.
By continuing to use our website after accepting cookies, you agree to our use of cookies as described in this policy. You may withdraw consent at any time by adjusting your browser or using the preference panel.
7. Contact & Privacy Inquiries
If you have any questions regarding our use of cookies or your data privacy, please contact:
- Data Protection Officer: info@smartflytravel.com
- Support: support@smartflytravel.com
- Phone: +44 7745 901045
- 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, UK
For unresolved concerns, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
8. Policy Updates
We may update this Cookies Policy from time to time to reflect changes in technology, legal requirements, or our operations. Any material changes will be notified via a prominent notice on our website or by email. The “Last updated” date at the top indicates when the policy was last revised.
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