Privacy Policy

1. Information We Collect

We collect information to provide and improve our flight booking services. This includes:

• Personal identifiers: Full name, date of birth, passport details (when required for international flights), email address, phone number.
• Booking & payment data: Travel itineraries, flight preferences, frequent flyer numbers, and payment card details (processed via PCI-DSS compliant gateways, we never store full card numbers).
• Technical data: IP address, browser type, device identifiers, cookies, and usage analytics to improve performance.
• Communication: Records of your inquiries with our support team (email, live chat, phone calls).

2. How We Use Your Data

Your information helps us deliver a seamless travel experience:

• ✓ Process flight bookings, send e-tickets and itinerary updates.
• ✓ Provide customer support, flight change/cancellation assistance, and refunds.
• ✓ Improve our platform, personalize flight recommendations, and send promotional offers (opt-out anytime).
• ✓ Comply with legal obligations (e.g., border control, anti-fraud checks).
• ✓ Prevent fraudulent transactions and secure our booking system.

We never sell your personal data to third parties for marketing without explicit consent.

3. Data Sharing & Third Parties

To complete your bookings, we share necessary information with trusted partners:

• Airlines & GDS: To confirm reservations, issue tickets, and manage flights.
• Payment processors: Stripe, PayPal, and banking institutions – fully encrypted.
• Service providers: Customer support tools, email delivery, analytics (Google Analytics).
• Legal authorities: When required by law, court order, or to protect rights and safety.

All third parties are contractually bound to respect data confidentiality and use it solely for the services they provide to us.

4. Cookies & Tracking Technologies

We use cookies to enhance your browsing experience, remember preferences, and analyze traffic. You can control cookies via browser settings.

By using our website, you consent to cookie usage. You may adjust preferences via our Cookie Policy.

5. Data Security & Retention

We implement robust security measures: 256-bit SSL encryption, firewalls, access controls, and regular vulnerability scans. Your payment details are tokenized and never fully stored on our servers.

6. Your Legal Rights (GDPR / CCPA)

Depending on your location, you have the following rights regarding your personal data:

• Right to access: Obtain a copy of data we hold about you.
• Right to rectification: Correct inaccurate or incomplete information.
• Right to erasure (“right to be forgotten”): Request deletion where no legal obligation to retain exists.
• Right to restrict processing: Limit how we use your data.
• Right to data portability: Receive your data in a structured format.
• Right to object: Opt out of direct marketing.

To exercise any right, contact our Data Protection Officer at support@smartflytravel.com or via postal address (London HQ). We will respond within 30 days.

7. Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal data from minors. If a parent/guardian believes we have inadvertently collected such information, please contact us immediately for removal.

8. International Data Transfers

As a global flight booking platform, your data may be transferred to countries outside your residence (including the UK, US, and EU). We ensure adequate safeguards via Standard Contractual Clauses (SCCs) and compliance with UK GDPR & EU GDPR frameworks.

9. Contact Us (Privacy Inquiries)

If you have questions about this Privacy Policy or wish to submit a data request, please reach out:

• Data Protection Officer: info@smartflytravel.com
• Support (General inquiries): support@smartflytravel.com
• Phone: +44 7745 901045
• Postal: SmartFlyTravel Legal Dept., 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom

For complaints, you also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.